21 Jun Are you getting the most from your online marketing?
There is no denying that online marketing is a crucial aspect of growing any business. Consumers spend a lot of time doing research on social media and the Web before making a buying decision. It also enables brands to forge relationships with their customers. The beauty of the latter is that it’s at a low cost to businesses!
One problem that occurs is that many firms don’t streamline their online marketing. As a result, they end up spending a lot of money for little return on their investment. Does that sound like an issue your business is having? If so, the following tips can help you to get the most out of your online marketing:
Make sure your website is marketable
It might shock you to learn that many corporate websites aren’t fit for purpose! They suffer from a plethora of problems. Examples include a non-responsive design, slow loading time and poor navigation. Other issues can also make their sites non-marketable.
Before you resume your online marketing activities, make sure you do one thing. Check that your website is fit for purpose. If it isn’t, have a professional redesign it for you. The expense will be worth it when you start seeing increased conversions from your site!
Increase your marketing budget with government subsidies
Startups and small businesses alike will have tight marketing budgets. As a result, they will feel limited to what they can achieve with their money. One practical way of increasing your marketing budget is with a government subsidy.
In a nutshell, you can get some free money for a specific purpose to help you grow your business. One example is an ICV subsidised SMS marketing solution. It’s worth researching what government grants and subsidies your business can get.
Focus on local marketing
Your business might have the intention of taking over the world. But, it should first seek to raise its brand in the local area. Believe it or not, many of your customers will come from local and regional areas.
Many online marketers are shouting from the rooftops of the benefits of local marketing. For instance, you could focus your PPC ads on a local audience. And you could tailor your landing pages to people living in towns near you.
One of the distinct advantages of local marketing is the lower cost. You’ll pay less to bid for keywords in PPC campaigns. And there will be less competition from other companies.
Build an online strategy, not a website
All too often, businesses think a website is a magic solution to their marketing needs. What they seldom understand is the need to devise a full online strategy. So, what does that encompass?
Well, an online strategy should include social media. Platforms like Facebook, Twitter, and Instagram are great places to start. Other elements can include content marketing (i.e. blogging), and press releases.
It’s important to think of the wider picture when creating an online marketing campaign. Otherwise, your business could end up missing out.
Thanks for reading today’s blog post. I hope you found it useful!